Aveda Institute

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The Aveda Institute Education Center for the South is a beauty training institute operated by Beauty Basics and the Neill Corporation, both affiliates of Aveda, a Minnesota-based beauty products company.

Beauty Basics' Terry Blackwell of Covington, Louisiana announced plans to open a Birmingham-area location at the former Galleria 10 multiplex at the Riverchase Galleria in Hoover in July 2008.

The 42,000 square-foot building was leased and extensively renovated for the institute. According to John White of Marietta, Georgia's Inox Design, architects for the project, one screening room was kept for fashion shows and other community events while the rest were leveled and divided into classrooms and other spaces. General Growth Properties, the building's owner, replaced the ballast roof with a more energy-efficient "white roof".

The institute opened that August in temporary quarters in the vacant Galleria Belk location, moving on February 4, 2010 after renovations were completed. The school competes with the Xcell Academy on U. S. Highway 31 in Hoover, which is affiliated with Paul Mitchell products.

References

  • Ellaby, Liz (July 4, 2008) "Aveda spa training center set for former Galleria 10 theater site." Birmingham News
  • Cooper, Lauren B. (January 25, 2010) "Aveda Institute opening Galleria site." Birmingham Business Journal