Beauregard T. Rooster
The first rooster mascot was created as a halloween costume by UAB employee Frank Sutherland, whose wife, Deborah sponsored the cheerleading team. He began appearing at a few student activities in the costume. After the first few attempts at a dragon mascot failed to catch on with fans, Gene Bartow heard about Sutherland's chicken and invited him to appear at basketball games. He conitnued for a while in an unofficial capacity until the mascot was adopted by the athletics department a few years later. Students who donned the feathered costume included Greg Blackman.
On April 14, 1981 the "San Diego Chicken", performed by Ted Giannoulas, made an appearance at Rickwood Field for the Birmingham Barons' home opener. He returned to Rickwood for a second time on August 18. The following June, Giannoulas criticized Beauregard as "ripping off" his costume in a letter to the editor of the Birmingham News. Years later UAB received an infringement notice from the owners of the San Diego Chicken's trade mark.
- "Malone, Jeane (1981) "Beauregard T. Rooster". The Phoenix (UAB yearbook)
- Adamson, Scott (June 25, 1982) "San Diego's 'chicken little' criticizes Beauregard." Kaleidoscope, Vol. 16, No. 3, p. 10
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