Bedzzz Express

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Bedzzz Express is a mattress retailer founded by former Serta sales representative Keith Krininger.

The name of the company emphasizes its fast delivery service. Its unorthodox spelling was suggested by his wife, Kay. He started off on January 1, 1995 with a store on Lorna Road, and quickly expanded to four locations despite struggling to bring in big-name manufacturers. He acquired Mattress Warehouse in East Lake in 1998 and later absorbed another Birmingham competitor. The company now has 50 locations in five states, serviced from a central warehouse at 400 Ridge Drive in Pelham. Krininger sold his first franchise license to Mark Bond in 2007. In 2015 the company partnered with Tempur-Pedic to donate 191 mattresses to area non-profits, including the Alabama Baptist Association, Lovelady Center, King’s Home and Big Oak Ranch.

In 2018 Bedzzz Express was purchased by Clark Cooper.

Birmingham area locations


  • Williams, Roy L. (August 24, 2011) "No sleeping on job: Bedzzz Express owner grows business in down economy." The Birmingham News
  • Eagle, Leah Ingram & Chris Griesedieck (June 3, 2015) "Bedzzz Express donates mattresses to area charities." Vestavia Voice
  • Eagle, Leah Ingram (July 27, 2015) "Bedzzz Express celebrates 20 years of growth." Hoover Sun
  • Van der Bijl, Hanno (March 19, 2018) "Birmingham company sold, HQ to remain in town." Birmingham Business Journal

External links