First Avenue Rocks
First Avenue Rocks is an indoor rock-climbing facility located in a leased warehouse at 2417 1st Avenue South. The facility, owned by entrepreneur Joe Ortega, features four 13-foot tall climbing structures, a yoga room, a screening room and art gallery at the facility. The development officially opened on August 1, 2009.
The facility specializes in "bouldering", a low-altitude technique where the climber ascends the face of a boulder or small rock face and has a crash pad to land on if the climber loses grip or footing. In 2011, Ortega began scouting locations for a second gym. The 14,000 square-foot Birmingham Boulders opened in 2016, as the second location in a chain now known as The Bouldering Authority.
- Cooper, Lauren B. (February 13, 2009) "Rock climbing gym coming to Birmingham." Birmingham Business Journal
- Diel, Stan (March 24, 2011) "City bouldering gym seeks to scale new summit." The Birmingham News
- First Avenue Rocks on Facebook