Winches attended DeSales High School in Louisville and then came to Jacksonville State University on a football scholarship. As a running back he led the Gamecocks to an 11-0 record during his senior season and was named the team's most valuable player.
After graduating, Winches took a job with WHNT-TV in Huntsville, then moved to Birmingham after 15 months to become the sports director for WBRC-TV in 1976. Over 14 years at WBRC Winches pioneered television coverage of high school football. He was named Sportscaster of the Year five times by the Associated Press.
Alongside his television career, Winches has been a fixture on local radio. He hosted a sports call-in show on WVOK-AM and was instrumental in changing that station's format in 1992 to an all-sports station with the call letters WJOX-AM. When WJOX picked up the Paul Finebaum Radio Network and made the move to FM, Winches was asked to remain on the AM station, now called WSPZ-AM. He considered it a move to the "B-Team" and resigned in December 2006.
- Carlton, Bob (April 28, 2008) "Sports broadcaster Herb Winches leaves WERC." Birmingham News