Ken Nichols

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Ken Nichols (also known as Suzuki Man) was the general manager of Birmingham Suzuki in Roebuck for two years, becoming a minor celebrity through a series of popular television advertisements.

He was recruited from Atlanta in 2006 and began an intensive TV advertising campaign to attract car buyers to the then-struggling dealership. The campaign became locally famous for Nichols' hyperactive persona and wacky, prop-laden situational gags. Within two years Birmingham Suzuki grew to become one of the top ten Suzuki dealers in the United States.

Nichols left the dealership in September, 2008, citing dropping sales during the prevailing economic downturn as spurring him to pursue other interests.

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References

  • Urquhart, Marietta (July 2007) "The Hot List: Suzuki Man". Birmingham magazine. Vol. 47, No. 7, p. 161
  • Williams, Roy L. (September 5, 2008) "Suzuki Man' leaves Birmingham dealership." Birmingham News

External links

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