Robert Luckie III

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Robert Ervin Luckie III (born c. 1947; died November 7, 2019 was president of Luckie & Co., an advertising firm founded by his father Robert Luckie Jr in 1953.

Luckie attended the University Military School in Mobile in 1965 and completed a bachelor's degree in marketing at the University of Alabama in 1969. He served for six years in the Alabama Air National Guard and worked in sales for WAPI-FM before joining his father's company in 1971. He spent time at all levels of the company before succeeding his father as chairman and CEO. Luckie retired in 2014 but remained engaged with the firm as a mentor.

Luckie was also active in civic organizations. He served as chair of the Crippled Children's Foundation, Goodwill Industries of Alabama and Easter Seals of Central Alabama. He served a term as captain of the Monday Morning Quarterback Club in 1985 and as president of the Kiwanis Club of Birmingham in 2000-2001. He also served on the boards of Vulcan Park Foundation, the Parkinson Association of Alabama, the UAB School of Nursing and the University of Alabama School of Communication and Information Sciences.

Luckie was also president of the Country Club of Birmingham in 1990, of The Club in 2001-2002, and of the Shoal Creek Golf Club from 2008 to 2011. He was made king of the Beaux Arts Krewe in 2000 and honored as "Distinguished Alumnus" of the University of Alabama the same year. He was inducted into the Birmingham Business Hall of Fame in 2012.

Luckie died in November 2019. He was survived by his wife, Jill, three daughters and seven grandchildren.


  • Thornton, William (November 8, 2019) "Birmingham ad exec Robert Luckie III dies." The Birmingham News