Simply Fashions is a discount women's clothing retailer based in Birmingham. The company sells most items for under $15 and targets African-American customers. It operates about 285 stores in 22 states, and is also the parent of Fashion Trend chain. The company's offices are located at 2500 Crestwood Boulevard.
Founded as Simply $6 in 1987 under the Bargain Town USA division of Montgomery's Enstar, Inc, the chain was purchased out of bankruptcy by the sons of Bargain Town USA founder Mervyn Barstein, Mark and Rodney in 1991. Mark handles the merchandising while Rodney manages operations.
In 2008 the company was named as the defendent in a federal lawsuit alleging violations of the Fair Labor Standards Act.
- Hubbard, Russell (April 23, 2008) "Managers for Birmingham-based Simply Fashion not paid for extra time worked, federal lawsuit says." Birmingham News
- Williams, Roy L. (March 29, 2009) "`This tough economy." Birmingham News
 External link
- Simply Fashions website