The station's predecessor, WODL-FM, broadcast its oldies format from the WIAT Tower off Golden Crest Drive on Red Mountain at 640 watts. The transmission was boosted to 6,400 watts by Cox Radio in June 2004. A month later, the company tweaked the station's oldies format into "70's Hit Radio 97-3". That format lasted only until September, at which time a "hot country" format took over. In October, the WNCB call letters were chosen, standing for "New Country Birmingham".
- Weekday Afternoons (3-7): Rick & Bubba Show re-broadcast