WNCB-FM

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97-3 The Buck logo.png

WNCB-FM (called New Country 97.3 and 97.3 The Buck) was a country-format FM radio station licensed to Gardendale, which broadcast on FM 97.3 from 2004 to 2011.

The station's predecessor, WODL-FM, broadcast its oldies format from the WIAT Tower off Golden Crest Drive on Red Mountain at 640 watts. The transmission was boosted to 6,400 watts by Cox Radio in June 2004. A month later, the company tweaked the station's oldies format into "70's Hit Radio 97-3". That format lasted only until September, at which time a "hot country" format took over. In October, the WNCB call letters were chosen, standing for "New Country Birmingham".

In March 2010 Cox rebranded the station as "97.3 The Buck" and made plans to add local on-air talent. In August 2011 the station switched to ESPN network sports-talk as WZNN-FM, "97.3 The Zone"

Programs

References

  • "WNCB" (December 12, 2009) Wikipedia - accessed March 11, 2010
  • DeButts, Jimmy (March 11, 2010) "Cox Media rebrands 97.3FM as 'The Buck'". Birmingham Business Journal