Joe (sometimes called Joe Bar) was an English pub-style bar and grill opened by Rowland and Joyce Scherman in the former Poor Willie's in the Studio Arts Building at Five Points South in 1980. It was known for its then-unusual selection of imported beers and pub games, for the piped-in jazz music, and for roast beef sandwiches and seasonal specials.
The bar took its name from a pre-existing neon sign for Joe Simpson's "Joe" bookstore. Scherman leased the sign from Simpson's estate for $1 a year.
Scherman sold the business in 1984. After the Studio Arts Building burned in 1986, Joe Bar relocated to Lakeview on 7th Avenue South.
- Harvey, Alec (July 29, 2011) "Rowland Scherman returns to Birmingham with his Grammy-winning photo of Bob Dylan." The Birmingham News
- Duvall, Lynn (August 1994) "Birmigham, Alabama 35205" Black & White, rpt. in Verna Gates, ed. "A History of Southside in 7 1/2 Minutes or Less"
- Joe fan page on Facebook