New Life Art
The art gallery, located at 3600 Lorna Ridge Drive in the Hoover Business Park was established in 1989 and expanded in 2013, displays a selection of Moore's original paintings depicting memorable moments in Sports history, particularly those of the Alabama Crimson Tide and Auburn Tigers. The gallery is open to the public and also displays a wide range of framed prints and canvases, metallic art prints, beverage mugs and statuary of his artwork.
In 1991 New Life Art created it's Museum Edition program, with the Mr. Moore's release of Crimson Dynasty in which a portion of the profits from this specially limited edition of each Alabama release benefited the Paul Bryant Museum at the University of Alabama. In 2005 the program was revised to include future all future Alabama and Auburn releases. At that time the Alabama Sports Hall of Fame, which had just lost state funding, became the beneficiary.
- Faulk, Kent (September 30, 2013) "Judge dismisses trademark lawsuit filed by University of Alabama against artist Daniel A. Moore" The Birmingham News