Reed Books/The Museum of Fond Memories is a used books and memorabilia store owned by Jim Reed. The store has nearly 300,000 titles in its inventory, 45,000 of which are catalogued and searchable via the internet. The Museum of Fond Memories also contains thousands of trinkets, postcards, toys, photographs, record albums, pamphlets, flyers, artifacts, and other ephemera.
The store is located in a 3,500-square-foot, ground-floor space in the O'Neill Building at 2021 3rd Avenue North formerly occupied by the local U.S. Government Printing Office bookstore. Reed Books first opened in Reed's Southside house in 1980, then to the Wooster Lofts at 2923 1st Avenue North before expanding into a 5,000-square-foot, 2nd floor space at 107 20th Street South downtown in the late 1990s.
- Coman, Victoria L. (January 7, 2007) "Cafe, bookstore make way." Birmingham News
- Haden, Courtney (November 11, 2010) "The imagination merchants." Birmingham Weekly
- Carlton, Bob (February 28, 2020) "This cozy little bookstore is one of Alabama’s hidden gems." The Birmingham News