Atlas Keg Co.
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The Atlas Keg Co. was a provider of stainless steel kegs to the craft brewing industry. It was founded in 2010 by Robert Israel.
Atlas specialized in providing custom solutions to the changing needs of individual customers, including seasonal rentals and a lease-to-own program. The company's mascot, Tony the Skeleton, appeared in promotional graphics.
Atlas Keg Co. was acquired by rival Keg Logistics of Lone Pine, Colorado in 2016.
References
- Steere, Tim (October 6, 2016) "Birmingham keg company sold to Colorado competitor." Birmingham Business Journal