Bernard Frei

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Bernard Frei (born 1965 in London, England) is the founder and president of 365 Incorporated, a Birmingham-based holding company for a handful of notable rugby and soccer news and retailing websites.

Frei moved to Alabama from Sydney, Australia and launched his e-commerce empire from a spare bedroom in his Crestline home in 1998.

Frei serves on the board of directors for TechBirmingham.


  • Kooser, Amanda C., et al. (November 2004) "Young millionaires: class of 2004" Entrepreneur.
  • Ray, Tiffany (March 17, 2006) "Business is clicking." Birmingham Business Journal.
  • Hubbard, Russell (June 11, 2006) "On the Record: Bernard Frei, founder of". Birmingham News.