Epp's Jewelry Co.
Epstein sold his business in order to enlist in the army during World War II, but purchased it back after his return.
Epp's advertised heavily in print and on radio and television, sponsoring W. A. Clark's sermons on WJLD-AM as well as live wrestling broadcasts on WBMG-TV. His television ads featured a memorable wind-up toy monkey.
The store's street front was modernized in 1961.
Epp's Jewelry Co. suffered minor smoke damage in the 1970 downtown fire that destroyed three nearby stores.