Frank Yeilding

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This article is about the retailer. For his son, the banker, see Frank Yeilding Jr.

Francis Brooks Yeilding Sr (born November 18, 1864 in Blount County; died June 27, 1948 in Birmingham) was the founder of Yeilding's department stores.

Yeilding was the youngest of nine children of William B. and Lourenda Copeland Yeilding of Blount County, and was born following his father's death while in Confederate service. He was raised on the family's farm and educated at private schools. The family moved to Birmingham in 1884 and Yeilding completed grade school at the Bellevue Academy.

Yeilding began his retail career as a clerk in William Hood's store. Hood, in turn, married Yeilding's sister, Vilanta. Eventually Frank and his brother, William purchased Hood's business, which they ran as Yeilding Brothers, officially incorporating in 1911 with a main store on 2nd Avenue North and a warehouse on Morris Avenue.

Yeilding served as a director of the American Trust & Savings Bank and a founder of the Morris Plan Bank. He also served two terms on the Birmingham Police Commission.

Yeilding had five children with his first wife, Morgana Bland, who died in 1911; and two more with his second wife, Sallie Grant.

Yeilding died in 1948 and is buried at Oak Hill Cemetery. The Yeilding Chapel at Birmingham-Southern College, where all six of his sons were educated, is named in his honor.

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