The company was founded by Slovakian cousins Jozef Marko and Lukas Ruttkay in Lviv, Ukraine. In 2016 they applied to an accelerator program in the United Kingdom and to Birmingham's Velocity Accelerator, which they initially thought was in Birmingham, England. Once their application was accepted, they relocated in January 2017.
LikelyAI's initial product is a smartphone app which uses artificial intelligence to help social media users select photographs that will generate the most engagement. They envision developing their "image projection" technology for use by marketers.
- Patchen, Tyler (September 6, 2017) "How a European startup landed in Birmingham." Birmingham Business Journal
- LikelyAI website