Mission Possible

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Mission Possible Bargain Centers were thrift stores operated for the benefit of the Jimmie Hale Mission. Donated clothing, furnishings and other goods were cleaned and sold at the stores alongside new merchandise purchased from discount wholesalers.

Jimmie Hale Mission operated three locations: One on Cooper Hill Road near Eastwood Village, one in downtown Hanceville, and one on Pinson Boulevard in Pinson. A proposed fourth location at the Vestavia Plaza shopping center was rejected by the Vestavia Hills City Council in January 2011.

In early 2019 all three locations were acquired by King's Home, which had lost its contract with America's Thrift Stores in 2017. The sale promised to recoup some of the revenue lost by King's Home while allowing Jimmie Hale Mission to move in "a different direction".


  • Swant, Martin (January 30, 2011) "Vestavia Hills setback leaves Jimmie Hale direction uncertain." The Birmingham News
  • Rebman, Stephanie (February 1, 2019) "Birmingham nonprofit acquires Jimmie Hale thrift stores." Birmingham Business Journal

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