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Mspark logo.png

Mspark Inc. (formerly MailSouth Inc., stylized as mspark in their logo) is a privately-owned company which provides market research and direct mail services, specializing in reaching rural households. It was founded in 1988 and its offices are located at 5901 Shelby County Highway 52 in Helena. The company operates production facilities in Alabaster and Moody, as well as in Indianapolis, Indiana.

Steve Mitzel is the CEO and Thomas Settle is president and director.

The company changed its name to Mspark in October 2012. In 2016 and 2017 Mspark acquired Market Select of Pennsylvania; Stone Creek Media of Waco, Texas; Valu-Direct of Albany, New York; and Preferred Mail Advertising of West Virginia. In 2018 Mspark acquired National Mail-It of Shreveport, Louisiana.


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