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US Highway 280 shield.png

ReThink280 is an organization of residents and business owners lobbying for alternatives to the elevated tollway proposed as a means of relieving congestion on U.S. Highway 280.

The group represents a merger of independent groups from North Shelby County, Homewood and Mountain Brook, including Citizens to Save 280 and Businesses for a Viable 280. The group favors an alternative commissioned by Citizens to Save 280 from traffic consultant Walter Kulash of North Carolina. The alternative proposal employs service roads to reduce the need for traffic signals and recommends planning business districts to counter the sprawl-driven creation of new interchanges.

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