Rojo is a casual neighborhood bar and grill located in the Sheraton Apartments building at 2921 Highland Avenue, facing Rushton Park on Southside. The restaurant features outdoor dining in the warm months and a covered heated enclosed patio in the winter.
Rojo was opened June 15, 2002 by Laney DeJonge and Clark Lopez. It has been voted "Best Outdoor Dining" in the Birmingham News reader's poll and has earned several honors from the Birmingham Weekly "Menu of Menus".
Paul Cordes Wilm's large painting of a "bandito" is on display in the main dining room. The restaurant sponsors the Birmingham Vulcans FC soccer team in the North Alabama Soccer Federation, Division III.
In late December 2005 an adjacent space was converted into a room for private parties with a large projection screen and space for exhibiting art. Rojo has hosted a a few film series since opening the space, and currently offers a Wednesday night "pub quiz" contest. In fall 2006 the enclosed patio was extended across the front of the new room.
In May 2008, Rojo was named one of the 10 best places to eat outside by the Birmingham News. In January 2009, music legend Bob Dylan mentioned Rojo as a place to "stop by" while in Birmingham, during his weekly SiriusXM radio broadcast.
- Harvey, Alec (May 23, 2008) "10 great places to eat outside in Birmingham." Birmingham News.
- Brock, Glenny (January 11, 2009) "Don’t think twice, Rojo’s all right." Birmingham Weekly Mixed Media
- Bryan, Kim (January 15, 2009) "Highland Park bar and eatery on lookout for Bob Dylan." Birmingham News