William Rushton can refer to any of the following:
- Colonel William Rushton Sr (1845-1922), founder of the Birmingham Ice & Cold Storage Co.
- Colonel William Rushton Jr (1900-1987), his grandson, president of Protective Life Corporation from 1937 to 1967
- William Rushton III (1929-) "Billy", his son, CEO of Protective Life from 1969 to 1992
- William Rushton IV, his son, administrator for the UAB Honors Program
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