Aloft Birmingham SoHo Square

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The Aloft Birmingham SoHo Square is a 111-room, 5-story hotel opening on April 2, 2009 at 1903 29th Avenue South in Homewood. The $20 million project was developed on the site of the former Homewood City Hall, which was sold in 2007 during the construction of a new city hall at SoHo Square nearby.

"Aloft" is a concept franchised by Starwood Hotels and Resorts of White Plains, New York through its "W Hotels" division. The Homewood hotel will be operated by Winston Hospitality of Raleigh, North Carolina. Developers Scott Bryant and Bubba Smith describe the hotel concept as "anti-normal" with features aimed at young professionals such as iPod and laptop docking stations, 42-inch LCD televisions, and walk-in spa tubs. Other amenities include a swimming pool, an all-hours pantry, the w xyz bar, and a full-service restaurant. Jinsei had previously announced its participation in the project, but in January 2009 the developers said that restaurant negotiations were still under way.

References

  • Bryan, Kim (January 31, 2009) "Downtown Homewood hotel that will be something different set to open April 2." Birmingham News

External links

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