Epp's Jewelry Co.: Difference between revisions

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* {{Hollis-2006}}
* {{Hollis-2006}}


[[Category:Former shops]]
[[Category:Former jewelers]]
[[Category:Jewelers]]
[[Category:3rd Avenue North]]
[[Category:3rd Avenue North]]
[[Category:19th Street North]]
[[Category:19th Street North]]

Revision as of 11:28, 31 January 2017

Epp's Jewelry Co.'s neon sign

Epp's Jewelry Co. was a jeweler located at 1810 3rd Avenue North. It was owned by Taft Epstein, who specialized in watch repair. Beverly Whitley was a long-time associate at the store.

Epstein sold his business in order to enlist in the army during World War II, but purchased it back after his return.

Epp's advertised heavily in print and on radio and television, sponsoring W. A. Clark's sermons on WJLD-AM as well as live wrestling broadcasts on WBMG-TV. His television ads featured a memorable wind-up toy monkey.

The store's street front was modernized in 1961. Before 1971 Epp's opened a second location at 113 19th Street North.

Epp's Jewelry Co. suffered minor smoke damage in the 1970 downtown fire that destroyed three nearby stores.

References

  • Hollis, Tim (2005) Birmingham's Theater and Retail District. Images of America series. Charleston, SC: Arcadia Publishing. ISBN 0738517771
  • Hollis, Tim (2006) Birmingham Broadcasting. Images of America series. Charleston, SC: Arcadia Publishing. ISBN 0738542717