Epp's Jewelry Co.

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Epp's Jewelry Co.'s neon sign

Epp's Jewelry Co. was a jeweler located at 1810 3rd Avenue North. It was owned by Taft Epstein, who specialized in watch repair. Beverly Whitley was a long-time associate at the store.

Epp's advertised heavily in print and on radio and television, sponsoring W. A. Clark's sermons on WJLD-AM as well as live wrestling broadcasts on WBMG-TV. His television ads featured a memorable wind-up toy monkey.

The store's street front was modernized in 1961.

Epp's Jewelry Co. suffered minor smoke damage in the 1970 downtown fire that destroyed three nearby stores.

References

  • Hollis, Tim (2005) Birmingham's Theater and Retail District. Images of America series. Charleston, SC: Arcadia Publishing. ISBN 0738517771
  • Hollis, Tim (2006) Birmingham Broadcasting. Images of America series. Charleston, SC: Arcadia Publishing. ISBN 0738542717
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