Portico

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Portico cover.jpg

Portico is a monthly lifestyle magazine, launched in 2002 for the Birmingham area. It claims a total readership of over 60,000. The executive editor is Julie Keith, assisted by managing editor Barry Wise Smith and senior editor Cathy Adams. The magazine is published by Open Gate Media and distributed by subscription home delivery and through local newsstands.

Fulfilling its niche as the area's only pure-lifestyle magazine, Portico features regular columns subtitled "What To Do", "What To Read", "Where To Eat", and an interview column in the format of "10 Things I've Learned..."

In 2006, ABC 33/40 launched a companion TV show, airing Saturday mornings and hosted by Andrea Lindenberg.

A second publication, Portico Student also launched in 2006, distributed to schools nationwide and claiming a total readership of 1,840,000. Portico Student solicits content from students and returns subscription fees to the schools and students who sell subscriptions.

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