Serra Honda is an automobile dealership located at 1813 Ensley Avenue near 20th Street Ensley and I-20/59. It is owned by the Serra Auto Group, which purchased Neil Bonnett Honda in Hueytown in 2007 and relocated the dealership to Ensley, taking advantage of incentives offered by the City of Birmingham.
The new location opened for business in May 2008, but held its grand opening celebration on Thursday July 17 with Honda officials and Mayor Larry Langford in attendance. The dealership's general manager is Dave Story. The dealership offers free cappuccino, wireless internet service, and a kid's play area for visitors.
- Williams, Roy L. (July 19, 2008) "Birmingham car dealer helps build spirit of renewal in neglected westside." The Birmingham News
- Serra Honda website