Long's Electronics
Long's Electronics was an electronic parts and distribution company based in Birmingham. The company was founded in 1968 by Jimmy Long who started selling audio cassettes from his garage. Most of the first customers were churches using the cassettes to record Sunday services. Over time, more and more products became available as the entire audio/visual electronics industry evolved from audio cassettes, to video cassettes, to home computers, to satellite television delivery systems. Long's specialized in electronic products and accessories for the religious, educational, institutional, training, and government markets.
At it's peak Long's had $100 million in sales and 235 employees with seven stores in the Birmingham area and other stores scattered throughout the country in Mobile, Little Rock AR, Chattanooga TN, Tuscaloosa, Louisville KY, San Fernando CA, Lakeland FL, and Huntsville.