Barber's clock

The Barber's clock was a large illuminated clock and sign formally atop the Bell Bottoms night club at the corner of Highland Avenue and 20th Street South in historic Five Points South. Constructed in 1928, the sign originally served as an advertisement for Buffalo Rock ginger ale. Later, it became an advertisement for Barbers milk and ice cream.

The sign featured the Barbers logo illuminated with a multitude of light bulbs on a red background. Beneath this were the words milk and ice cream in neon letters with the word best flashing in white neon. On the bottom right was a weathered, analogue clock face.

The iconic clock was removed in August 2004 in order for the Barber Companies to make repairs to the roof of the Bell Bottoms club. Almost immediately after its removal a grassroots organization formed seeking to return the clock to its former location. The clock and signage have since remained in storage until Barber makes a final decision on the signs fate.

References

• Carlton, Bob. (September 9, 2004) "Group wants to reset icon Barber clock at Southside". Birmingham News.