Dixie Drive-It-Yourself System

Dixie Drive-It-Yourself System was a Birmingham-based auto and truck rental agency which operated locally as well as in other Southern cities including Atlanta, Georgia; Jackson, Mississippi; Louisville, Kentucky; Memphis, Tennessee; and New Orleans, Louisiana. The Birmingham divisions were located on 5th Avenue North in downtown Birmingham.

The business was founded by John and Ethel Black. It opened in the 1930s at 1917 5th Avenue North (now the site of the Shipt Tower parking deck. In 1939 it moved directly across the street, to 1916-1918 5th Avenue North (now the site of the Regions Center). The company's truck leasing division was located a few blocks west, at 1720 5th Avenue North (now the site of Birmingham Parking Authority Deck 7).

In 1939 it advertised rentals of new model cars at 25 cents per hour, plus 4 cents per mile. The Dixie Drive-It-Yourself System was acquired by the Ryder Truck and Equipment Leasing System of Miami, Florida as part of a major acquisition campaign in 1959. Ryder experienced some difficulties in merging its various new operations initially, but resumed profitable operations by the mid-1960s.