House of Jacobs

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House of Jacobs was a home furnishings and interiors store located in downtown Birmingham. It was owned by Ben, Robert and Betram Jacobs. It was one of the first non-grocery businesses to locate on 3rd Avenue North, occupying the building at 1911-13 until it moved to 2012-14 3rd Avenue North in 1915.

The Jacobs brothers established the first "electric arcade" for evening shopping on that street, which inspired other businesses to spread the "white way" scheme across the downtown district. They were also early adopters of a "Housekeeper's Club" credit-buying plan.

References

  • "The House of Jacobs" (February 1916) The Birmingham Magazine - accessed via Birmingham Public Library Digital Collections.
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