Southern Living: Difference between revisions

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<!-- {{Infobox Magazine
'''''Southern Living''''' is a widely-read lifestyle magazine aimed at readers in the Southern United States featuring recipes, house plans, and information about Southern culture and travel. With more than 2.8 million in circulation, it is the largest regional interest lifestyle publication in the United States. The magazine and its related books and media are published in Birmingham by the [[Southern Progress Corporation]], formerly the Progressive Farmer Company, and now a division of Time, Inc.
| title              = Southern Living
| image_file        = Southern Living cover.png
| image_size        =
| image_caption      =
| company            = [[Southern Progress Corporation]]
| paid_circulation  =
| unpaid_circulation =
| total_circulation  = 2.8 million
| circulation_year  = 2009
| frequency          = Monthly
| language          = [[English language|English]]
| category          = [[Lifestyle magazine]]
| editor            = [[Eleanor Griffin]]
| editor_title      = Editor
| firstdate          = 1966
| country            = United States
| website            = [http://www.southernliving.com southernliving.com]
| issn              = 0038-4305
}}-->
'''''Southern Living''''' is a widely-read lifestyle magazine aimed at readers in the Southern United States featuring recipes, house plans, and information about Southern culture and travel. It is published by [[Birmingham]]-based [[Southern Progress Corporation]].


==History==
''Southern Living'' debuted as a sister publication to ''[[Progressive Farmer]]'', which had debuted in [[1886]]. ''Progressive Farmer'' readers had already been offered a "Progressive Home" section, re-named "Southern Living" for the October [[1963]] issue. The section was split off into a separate magazine, modeled after the established California-based ''Sunset'', with the February [[1966]] edition.
The magazine was started in [[1966]] by The Progressive Farmer Company, the publisher of ''Progressive Farmer'' magazine. In [[1980]], the company changed its name to Southern Progress Corporation to reflect its increasingly diverse business, and in [[1985]], it was purchased by Time, Inc. for $498 million.  ''Southern Living'' is now the largest regional lifestyle publication in the U.S.


== Features ==
The new periodical was aimed at Southerners moving from rural areas into cities and suburbs. At a time when most media outlets portrayed the South as a backward and brutal place, the glossy magazine appeared to re-instill pride in the South's gracious hospitality, unique travel destinations, and prized cooking traditions. The editorial stance, crafted by publisher [[Emory Cunningham]], avoided controversies and emphasized positive stories exclusively. Through direct-mail efforts targeting their own subscriber lists, the company, headed by [[Eugene Butler]], secured more than a quarter million subscribers before going to press.
One of the major topics in ''Southern Living'' is food, and since [[1979]], the magazine has published a popular ''Annual Recipes'' book each year.


''Southern Living'' regularly features floorplans, and over the magazine's history, a number of these have become popular home styles in the Southeast. Many of these plans are available for purchase as construction blueprints from the company's website.
By [[1977]] the magazine , dubbed a "Dixiefied version of ''Better Homes & Gardens'', was listed by ''Forbes'' as the most profitable magazine in the United States. [[James DeVira]] took over as publisher in [[1983]], followed by [[Bud Flora]] in [[1989]]. By [[1990]] the magazine had a rate base circulation of 2,275,000 and its readers had an average household income of nearly $60,000, qualifying it for advertisers targeting an "affluent" audience without losing touch with middle-class readers interested in "do-it-yourself" projects. In addition to recipes and decorating ideas, the magazine has offered detailed home plans, with construction blueprints available for mail order.


==Southern Living at Home==
==Southern Living at Home==
Line 35: Line 13:


==References==
==References==
* [http://en.wikipedia.org/w/index.php?title=Southern_Living&oldid=390634394 Southern Living]. (October 14, 2010). Wikipedia, The Free Encyclopedia. Retrieved February 15, 2011.
* "Magazine Makes Its Debut; Editorial Office Located Here." (January 19, 1966) {{BN}}
* "The Most Profitable Magazine in the U.S." (June 15, 1977) ''Forbes''
* White, Beville Comer (1977) "Eleven Years of Southern Living: 1966 to 1976". Unpublished honors thesis. University of Georgia
* Goolrick, Chester (November 23, 1981) "One Way to Succeed in Sun Belt is Simply to Sings Its Praises" ''The Wall Street Journal''
* "[http://en.wikipedia.org/w/index.php?title=Southern_Living Southern Living]" (December 18, 2012) Wikipedia, The Free Encyclopedia - accessed January 19, 2013


==External links==
==External links==
* [http://www.southernliving.com Southern Living]
* [http://www.southernliving.com Southern Living] website
* [http://southernlivinghouseplans.com/ Southern Living House Plans]
* [http://southernlivinghouseplans.com/ Southern Living House Plans] website


[[Category:Southern Progress]]
[[Category:Southern Progress]]
[[Category:1966 establishments]]
[[Category:1966 establishments]]
[[Category:Magazines]]
[[Category:Magazines]]

Revision as of 17:57, 19 January 2013

Southern Living is a widely-read lifestyle magazine aimed at readers in the Southern United States featuring recipes, house plans, and information about Southern culture and travel. With more than 2.8 million in circulation, it is the largest regional interest lifestyle publication in the United States. The magazine and its related books and media are published in Birmingham by the Southern Progress Corporation, formerly the Progressive Farmer Company, and now a division of Time, Inc.

Southern Living debuted as a sister publication to Progressive Farmer, which had debuted in 1886. Progressive Farmer readers had already been offered a "Progressive Home" section, re-named "Southern Living" for the October 1963 issue. The section was split off into a separate magazine, modeled after the established California-based Sunset, with the February 1966 edition.

The new periodical was aimed at Southerners moving from rural areas into cities and suburbs. At a time when most media outlets portrayed the South as a backward and brutal place, the glossy magazine appeared to re-instill pride in the South's gracious hospitality, unique travel destinations, and prized cooking traditions. The editorial stance, crafted by publisher Emory Cunningham, avoided controversies and emphasized positive stories exclusively. Through direct-mail efforts targeting their own subscriber lists, the company, headed by Eugene Butler, secured more than a quarter million subscribers before going to press.

By 1977 the magazine , dubbed a "Dixiefied version of Better Homes & Gardens, was listed by Forbes as the most profitable magazine in the United States. James DeVira took over as publisher in 1983, followed by Bud Flora in 1989. By 1990 the magazine had a rate base circulation of 2,275,000 and its readers had an average household income of nearly $60,000, qualifying it for advertisers targeting an "affluent" audience without losing touch with middle-class readers interested in "do-it-yourself" projects. In addition to recipes and decorating ideas, the magazine has offered detailed home plans, with construction blueprints available for mail order.

Southern Living at Home

In 2001, Southern Progress Corporation started a party-plan direct marketing company called Southern Living at Home. The products available at the parties include exclusive lines of home accessories and dishware seen in or inspired by Southern Living as well the various books and magazines produced by the company.

In April of 2010, Southern Living at Home introduced its new name: "Willow House".

References

  • "Magazine Makes Its Debut; Editorial Office Located Here." (January 19, 1966) The Birmingham News
  • "The Most Profitable Magazine in the U.S." (June 15, 1977) Forbes
  • White, Beville Comer (1977) "Eleven Years of Southern Living: 1966 to 1976". Unpublished honors thesis. University of Georgia
  • Goolrick, Chester (November 23, 1981) "One Way to Succeed in Sun Belt is Simply to Sings Its Praises" The Wall Street Journal
  • "Southern Living" (December 18, 2012) Wikipedia, The Free Encyclopedia - accessed January 19, 2013

External links

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