The company was co-founded by Ronald Bruno and Gene Hallman in 1995 in order to operate the Bruno's Memorial Classic golf tournament. In addition to golf events, the company and its subsidiaries have managed races at the Barber Motorsports Park, national soccer team friendlies and World Cup qualifiers at Legion Field, the 2009 Davis Cup first round tie tie at the BJCC, title bouts for heavyweight boxer Deontay Wilder, the Southeastern Conference Baseball Tournament at the Hoover Metropolitan Stadium, and football game-day operations for the Magic City Classic, the Alabama Crimson Tide and the Tennessee Volunteers.
The company has offices in twelve cities. It is affiliated with the non-profit Alabama Sports Council which recruits, hosts, and manages amateur sporting events in Alabama.
- Thrailkill, Laurel (March 10, 2023) "Bruno Event Team names new executive, unveils new company name." Birmingham Business Journal
- Eventive Sports website