The center was built in 1961 as the Bowl-O-Bama. The developers were T. J. Adams, J. P. K. Fontaine, J. Carter Hammel, and R. S. Petagna, who invested $750,000 in purchasing the land, contracting with M. K. Construction of Atlanta, Georgia to build the building, and installing equipment. They leased the property to American Bowling Enterprises of Rochester, New York to operate the center.
By 1963 the business was operating as Roebuck Lanes. That year Marvin Ratcliff Jr, Chester Huck, Ray Ledbetter, Ocie Fowler and Joe Bynam applied unsuccessfully for a restaurant liquor license for use at the bar connected to the bowling center.