Romeo's Restaurant (Bessemer)

Romeo's Restaurant was an Italian restaurant at 1829 4th Avenue North in Bessemer in the 1930s and 1940s. It was owned and operated by Ernest Romeo.

Romeo mounted a large sign near the entrance with the letters "I.I.T.U.W.U.B.A.B." If a customer inquired what the sign meant, Romeo would answer "If I tell you, will you buy a beer?"

References

• "If I Tell You, Will You Buy A Beer?" (August 4, 1938) ppThe Birmingham Post[[, p. 2