Southern Life & Health Insurance

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The Southern Life & Health Insurance Company is a small insurance firm founded in Birmingham and now operating as an affiliate of the Madison Standard Corporation of Madison, Wisconsin. Its local office is located in the 600 University Park Place building off Lakeshore Drive in Homewood.

The firm was founded in 1890 and incorporated in 1908 by C. P. Orr. It had its headquarters in the Southern Life & Health Insurance building at 2121 Highland Avenue and later in the Southern Life & Health Insurance Building (1954), which it shared with WSGN-AM's studios at 2318 7th Avenue South.

When the firm was sold to Standard Security Holding Company of New York in 1981 it had annual revenues of $38 million. Standard Security Life Insurance, part of the Independence Holding Company, which operates its affiliate insurers under the masthead of Madison National.

Southern Life & Health was listed in 2009 among the clients of swindler Bernard Madoff, who admitted to over $50 billion in losses to investors in his fraudulent funds.


  • Hubbard, Russell (February 6, 2009) "Obscure Birmingham insurer on Madoff client list." Birmingham News

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