Uptown

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Rendering of The Marketplace

The Marketplace is a proposed hotel and entertainment district to be located adjacent to the Birmingham-Jefferson Convention Complex in downtown Birmingham. The $70 million project would be developed by National Ventures Group LLC of Atlanta, Georgia with $57 million in public bonds issued by the BJCC authority and backed by an extension of the city's existing 14% lodging tax, with no additional incentives from the city.

The project is set to include 303-room Westin Hotel and space for as many as 20 restaurants, nightclubs, retailers and other tenants. The 10 or 11-story hotel would be owned and operated by the BJCC through its existing contract with Starwood Hotels, operator of the Sheraton Birmingham. The two hotels would share a back-office.

National Ventures hired Rabun Rasche Rector Reece Architects of Atlanta to design the project. In October 2010 the Birmingham City Council approved a measure to extend the city's 3% lodging tax for 30 years to help fund the project. developer hopes to break ground in November 2010 and to open the hotel in March 2012.

See also

  • The Forge, an unbuilt proposal for the same site

References

  • DeButts, Jimmy (March 26, 2010) "Lodging tax extension eyed to spur entertainment district." Birmingham Business Journal
  • Tomberlin, Michael (May 2, 2010) "$70 million hotel, retail plan proposed near Birmingham-Jefferson Convention Complex." Birmingham News
  • Bryant, Joseph D. (May 10, 2010) "Birmingham Mayor William Bell to unveil hotel, retail BJCC plans." Birmingham News
  • Bryant, Joseph D. (June 9, 2010) "Developer shows new sketches of proposed Westin Hotel." Birmingham News
  • Bryant, Joseph D. (October 19, 2010) "Birmingham City Council approves hotel funding, gives initial approval on stadium." Birmingham News