Amy Lemley Bailey

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Amy Lemley Bailey, also known as The Fashionista (born May 19, 1978 in Huntsville) is the founder of My Scoop, an online style magazine and marketing company focused on the South, and of YP Birmingham, a social organization for young professionals in Birmingham.

Bailey is a 2000 graduate of the University of Montevallo. She interned at Southern Living before moving to New York to produce special events for US Weekly. She returned to Alabama as marketing and sales representative for Birmingham magazine.

Bailey founded My Scoop Media in December 2007, promoting fashion consciousness through an online magazine, direct e-mail marketing, discount cards and special events. She has also contributed fashion articles to and appeared in the 2006 ABC television special "A Girl's Night Out" in Nashville.

Bailey serves on several civic boards, including the junior board for Glenwood, the Alabama Ballet, Red Mountain Theatre, and the Birmingham Zoo's junior board. She is also a member of the Birmingham Venture Club, the Junior League of Birmingham, and the advisory board of Bromberg's.

She and her husband, Bo, live in Hoover.


  • Osburn, Lisa (December 26, 2007) "Birmingham, Alabama bloggers aim for online careers." The Birmingham News
  • Williams, Roy L. (March 25, 2012) "My Scoop Media publisher tailors online fashion magazine to Birmingham, Nashville and Mississippi readers." The Birmingham News

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