Luckie & Co.

Luckie & Company is a marketing communications firm founded in 1953 by Robert Luckie, Jr. with offices in the Luckie Building at 600 Luckie Drive (at Shades Creek Parkway and U.S. Highway 280). It is generally ranked as the state's largest marketing and advertising agency, both in terms of staff size (110 employees) and annual billings ($115 million).

The firm is currently headed by Chairman and CEO Robert Luckie III and his brother, Tom Luckie, president of the firm.

One of Luckie's first major clients was Blue Cross and Blue Shield of Alabama, which it landed in 1956 and is still a major client today. Since then the firm has done work for numerous local firms such as American Cast Iron Pipe Company, South Central Bell/BellSouth/AT&T, Bayer Properties, Books-A-Million, Express Oil Change, Regions Bank, the Birmingham Museum of Art, United Way of Central Alabama, Alabama Power, and the Alabama Department of Tourism, among others. The firm has also done work on national accounts, including Little Debbie Snacks and Papa John's.

Luckie was an early proponent of using social media in advertising campaigns. David Griner and Whitney Sides Mitchell collaborate on researching and implementing social media strategies for the firm's clients.

References

• Whitley, Carla Jean (July 29, 2009) "Luckie and Company Social Media." Birmingham magazine. p. 54

External links

• Luckie & Company website (Flash 8)