Sears Vestavia Hills

1964 rendering of Sears Vestavia Hills

Sears Vestavia Hills was a 63,000 square foot, two-level Sears, Roebuck & Co. department store which opened on September 23, 1964 at 700 Montgomery Highway in the Vestavia Mall. It was the fourth Birmingham area store in the chain's expansion from downtown Birmingham into the suburbs. It was managed by E. C. Brown.

In keeping with the parent company's expansion into fashion retailing, more than a third of the store's floor space was given over to apparel. In advertisements, the store claimed to be "scientifically laid-out" with air conditioning, piped-in music, and soothing colors and lighting.

A Sears Auto Center was also constructed outside the mall.

References

• "Parisian, Sears will open new Vestavia stores" (September 20, 1964) The Birmingham News - via Birmingham Rewound