It was founded by Russell Wells who was born in Birmingham and, though he was never a permanent resident, had fond memories of visiting his grandparents in Homewood and listening to stories about the city. He began in October 2003 by documenting Eastwood Mall on a site called Eastwood Mall Remembered, which was linked to deadmalls.com. After Tim Hollis came aboard with material from his own collection and Alvin Hudson's photograph archives, the site expanded to cover all of post-war Birmingham. The new site launched in January 2005.
- Bailey, Bonnie (March 15, 2010) "Magic in the City" Tannehill Trader
- Birmingham Rewound website