Bob Roller (born c. 1961 in Pearisburg, Virginia) was Director of Athletics for the Samford University Bulldogs program from May 1999 to November 30, 2010. He was the school's third full-time athletic director.
Roller graduated from the Virginia Polytechnic Institute and State University in Blacksburg, Virginia in 1983 having worked as student assistant in the Hokies' sports information office. Her served as the sports information director at the University of North Carolina-Wilmington and then at East Carolina University until 1988, when he became director of communications for the Orange Bowl Committee in Miami, Florida.
In 1991 Roller joined AdCraft Sports Marketing in Louisville, Kentucky as vice-president. He created and managed its publishing division and helped create the national Sears Collegiate Champions Program. He came to Samford in 1997 as director of the Samford Athletic Foundation. He was appointed athletic director by president Thomas Corts in 1999.
With Roller at the helm, Samford moved from the Atlantic Sun Conference into the Ohio Valley Conference, and more recently into the Southern Conference. The program constructed Joe Lee Griffin Field for baseball in 1999, the Pete Hanna Center and Pat M. Courington Tennis Pavilion in 2007, and the Cooney Family Field House in 2009. There were also upgrades to the school's softball, soccer, and football facilities.
In 2003 Roller was elected to the executive committee of the National Association of Collegiate Directors of Athletics and chaired its USSA Director's Cup committee. That group named him as the Southeast region's "Athletics Director of the Year" in 2010. He resigned for personal reasons later that year.
- Carpenter, Jacob (November 9, 2010) "Samford Athletics Director Bob Roller leaving after 11 years at Homewood school." Birmingham News
- Bob Roller at samfordsports.cstv.com