Malone was born in Birmingham, but grew up in Columbia, Tennessee. He has a master's in business administration and an undergraduate degree in finance from Auburn University and has long been a homebrewing hobbyist. He and fellow Auburn graduate Mike Sellers opened Good People in 2007 at the former Southside Cellar location at Five Points South. Growing demand for their products led Malone to move the company to a larger space near the Railroad Park in 2010.
- Geiss, Chuck (May 13, 2010) "Naked Birmingham". Black & White
- Williams, Roy L. (September 16, 2010) "Five Questions with Jason Malone, beer brewer and head of Birmingham's Good People Brewing Co." Birmingham News