Cross, a graduate of Erwin High School and Birmingham-Southern College, worked in technology networking at Southern Company and HealthSouth. In 2003 he founded 2B Solutions, a creator of mobile phone applications (apps) which help companies track sales, in Mt Laurel. In 2008, Cross moved 2B Solutions downtown to the Innovation Depot.
- Williams, Roy L. (February 19, 2011) "Trial and error to innovation." Birmingham News