Magic Platter

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Magic Platter was an independent music store owned by Don VanCleave and located in the Centre at Riverchase shopping center on U. S. Highway 31 in Hoover from 1987 to 2001.

Originally the store carried only compact discs, but later expanded to include vinyl and some merchandise like t-shirts, stickers and music accessories. It was one of the first stores to join the Coalition of Independent Music Stores, of which VanCleave remains president.

In addition to hiring a knowledgeable staff and keeping abreast of the local market's demands, Magic Platter promoted numerous up-and-coming acts in the Birmingham market. One notable promotional event was the series of in-store appearances by musicians. These mini-concerts brought numerous acts to Birmingham, including Leftover Salmon, the Smithereens, the Smashing Pumpkins, Incubus, No Doubt, Matthew Sweet, the Dave Matthews Band, Widespread Panic, Jimmy Vaughan, Creed, Verbena, Sister Hazel, Moe, and several others.

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