Susan Schein Automotive

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Susan Schein Automotive is an automobile dealership and repair shop owned by Susan Schein and located at 3171 Pelham Parkway (U. S. Highway 31 South) in Pelham with a second location at 4821 McAdory School Road in McCalla.

Currently a used car dealer and NAPA Automotive repair center, the original dealership in Pelham was founded by Schein's father Bill Strickland in 1974 as Bill Strickland Chevrolet. Schein bought the dealership just before his death in 1992, and changed the name in 1996.

Schein also operated Susan Schein Chrysler Dodge nearby. The Chevrolet dealership was retooled for used cars and service after GM and Chrysler stopped serving both dealerships in 2009. In 2014, Schein opened a second used car sales location just off Interstate 459 in McCalla.


  • Sims, Bob (May 19, 2009) "Alabama car dealer Susan Schein vows to fight efforts by GM, Chrysler to terminate her dealership agreements." The Birmingham News
  • Azok, Dawn Kent (November 12, 2009) "Hoover's Don Drennen dealership will hold on to Buick brand." The Birmingham News
  • Walsh, Carolyn (May 15, 2011) "Susan Schein - driven to succeed." Shelbyco magazine