Max Cooper: Difference between revisions
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'''Max Cooper'' (born c. [[1915]] in Chicago, Illinois) is the owner of [[CLP Enterprises]], a franchise operator for McDonald's Restaurants, and a Broadway producer. He began his career as a public relations executive, and is credited for writing the "Two all-beef patties..." jingle for Big Mac hamburgers. | |||
Cooper founded Max Cooper & Associaties press agency in Chicago in [[1955]]. He joined with Al Golin and ''Ebony'' editor Ben Burns in [[1955]] to launch Cooper, Burns & Golin, which continues to operate internationally as "Golin". When one of the firm's clients, Ray Kroc, offered him the opportunity to open franchises in [[Birmingham]], he jumped at it, partnering with [[Ed Levins]] to open three stores. They later brought in a third partner, [[Ben Pastko]]. | |||
Cooper continued to work at his ad agency and headed the McDonald's account until leaving to work in-house as the company's first ad manager in [[1964]]. He recruited Paul Schrage as media buyer and together they engineered a productive 1/4th sponsorship of the Macy's Thanksgiving Day Parade, for which Cooper created a McDonald's All-American High School Marching Band. He went on to write the famous jingle for Big Macs and to create the chain's first Value Meals in [[1975]]. | |||
==References== | |||
* Macarthur, Kate (June 10, 2002) "The Player: After 50 years in business, McD's vet still looks ahead." ''Advertising Age'' | |||
* Williams, Roy L. (March 18, 2012) "On the record: Max Cooper, president of Birmingham McDonald's franchisee CLP Corp." {{BN}} | |||
{{DEFAULTSORT:Cooper, Max}} | |||
[[Category:1915 births]] | |||
[[Category:Advertising executives]] | |||
[[Category:Restaurateurs]] | |||
[[Category:Stage producers]] | |||
Revision as of 16:03, 16 July 2015
'Max Cooper (born c. 1915 in Chicago, Illinois) is the owner of CLP Enterprises, a franchise operator for McDonald's Restaurants, and a Broadway producer. He began his career as a public relations executive, and is credited for writing the "Two all-beef patties..." jingle for Big Mac hamburgers.
Cooper founded Max Cooper & Associaties press agency in Chicago in 1955. He joined with Al Golin and Ebony editor Ben Burns in 1955 to launch Cooper, Burns & Golin, which continues to operate internationally as "Golin". When one of the firm's clients, Ray Kroc, offered him the opportunity to open franchises in Birmingham, he jumped at it, partnering with Ed Levins to open three stores. They later brought in a third partner, Ben Pastko.
Cooper continued to work at his ad agency and headed the McDonald's account until leaving to work in-house as the company's first ad manager in 1964. He recruited Paul Schrage as media buyer and together they engineered a productive 1/4th sponsorship of the Macy's Thanksgiving Day Parade, for which Cooper created a McDonald's All-American High School Marching Band. He went on to write the famous jingle for Big Macs and to create the chain's first Value Meals in 1975.
References
- Macarthur, Kate (June 10, 2002) "The Player: After 50 years in business, McD's vet still looks ahead." Advertising Age
- Williams, Roy L. (March 18, 2012) "On the record: Max Cooper, president of Birmingham McDonald's franchisee CLP Corp." The Birmingham News