Max Cooper: Difference between revisions
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'''Max Cooper'' (born c. [[1915]] in Chicago, Illinois) is the owner of [[CLP Enterprises]], a franchise operator for McDonald's Restaurants, and a Broadway producer. He began his career as a public relations executive, and is credited for writing the "Two all-beef patties..." jingle for Big Mac hamburgers. | '''Max Cooper'' (born c. [[1915]] in Chicago, Illinois) is the owner of [[CLP Enterprises]], a franchise operator for McDonald's Restaurants, and a Broadway producer. He began his career as a public relations executive, and is credited for writing the "Two all-beef patties..." jingle for Big Mac hamburgers. | ||
Cooper founded Max Cooper & Associaties press agency in Chicago in [[1955]]. He | Cooper, who started a bakery as a teenager, founded Max Cooper & Associaties press agency in Chicago in [[1955]]. He hired Al Golin and, a year later, when Golin brought Ray Kroc on as a client, made him a partner. They joined with ''Ebony'' editor Ben Burns to launch Cooper, Burns & Golin, which continues to operate internationally as "Golin". When Kroc offered Cooper the opportunity to open franchises in [[Birmingham]], he jumped at it, partnering with [[Ed Levins]] to open three stores. They later brought in a third partner, [[Ben Pastko]]. | ||
Cooper continued to work at his ad agency and headed the McDonald's account until leaving to work in-house as the company's first ad manager in [[1964]]. He recruited Paul Schrage as media buyer and together they engineered a productive 1/4th sponsorship of the Macy's Thanksgiving Day Parade, for which Cooper created a McDonald's All-American High School Marching Band. He went on to write the famous jingle for Big Macs and to create the chain's first Value Meals in [[1975]]. | Cooper continued to work at his ad agency and headed the McDonald's account until leaving to work in-house as the company's first ad manager in [[1964]]. He recruited Paul Schrage as media buyer and together they engineered a productive 1/4th sponsorship of the Macy's Thanksgiving Day Parade, for which Cooper created a McDonald's All-American High School Marching Band. He went on to write the famous jingle for Big Macs and to create the chain's first Value Meals in [[1975]]. | ||
CLP grew to more than 40 franchises in the [[Birmingham area]], [[Anniston]] and [[Gadsden]]. | |||
Cooper began producing stage plays as a hobby. He won Tony Awards for a [[2003]] revival of "A Long Day's Journey Into Night," and the [[2007]] production of ''Spring Awakening''. He has also been nominated for ''The Crucible'', ''A Moon for the Misbegotten'', ''Ragtime'', ''Master Class'', and ''Twelfth Night''. | |||
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[[Category:Restaurateurs]] | [[Category:Restaurateurs]] | ||
[[Category:Stage producers]] | [[Category:Stage producers]] | ||
[[Category:Tony award winners]] | |||
Revision as of 16:18, 16 July 2015
'Max Cooper (born c. 1915 in Chicago, Illinois) is the owner of CLP Enterprises, a franchise operator for McDonald's Restaurants, and a Broadway producer. He began his career as a public relations executive, and is credited for writing the "Two all-beef patties..." jingle for Big Mac hamburgers.
Cooper, who started a bakery as a teenager, founded Max Cooper & Associaties press agency in Chicago in 1955. He hired Al Golin and, a year later, when Golin brought Ray Kroc on as a client, made him a partner. They joined with Ebony editor Ben Burns to launch Cooper, Burns & Golin, which continues to operate internationally as "Golin". When Kroc offered Cooper the opportunity to open franchises in Birmingham, he jumped at it, partnering with Ed Levins to open three stores. They later brought in a third partner, Ben Pastko.
Cooper continued to work at his ad agency and headed the McDonald's account until leaving to work in-house as the company's first ad manager in 1964. He recruited Paul Schrage as media buyer and together they engineered a productive 1/4th sponsorship of the Macy's Thanksgiving Day Parade, for which Cooper created a McDonald's All-American High School Marching Band. He went on to write the famous jingle for Big Macs and to create the chain's first Value Meals in 1975.
CLP grew to more than 40 franchises in the Birmingham area, Anniston and Gadsden.
Cooper began producing stage plays as a hobby. He won Tony Awards for a 2003 revival of "A Long Day's Journey Into Night," and the 2007 production of Spring Awakening. He has also been nominated for The Crucible, A Moon for the Misbegotten, Ragtime, Master Class, and Twelfth Night.
References
- Macarthur, Kate (June 10, 2002) "The Player: After 50 years in business, McD's vet still looks ahead." Advertising Age
- Williams, Roy L. (March 18, 2012) "On the record: Max Cooper, president of Birmingham McDonald's franchisee CLP Corp." The Birmingham News