The Plaza

Regions Plaza in May 2008

The Marriott Renaissance Hotel Birmingham (formerly the First Alabama Bank Building and Regions Plaza) is an 18-story, 261-room luxury hotel currently under development by Harbert Realty Services of Birmingham and Concord Hospitality Enterprises of Raleigh, North Carolina. It is expected to open in mid-2010 in the building which served as the headquarters of First Alabama Bank (now Regions Bank) from 1976 until its merger with AmSouth Bank in 2006. The glass and aluminum-clad building is located at 417 20th Street on the southeast corner of its intersection with 5th Avenue North in downtown Birmingham.

The 240,000 square-foot office tower was completed in 1976 on the site of the landmark Tutwiler Hotel, which had been demolished in the early 1970s for redevelopment. Canal-Randolph Birmingham and First Alabama Bank partnered on the new development. The contractor was the Henry C. Beck Company of Dallas, Texas. The tower's steel frame can be seen under construction in the 1976 feature film Stay Hungry.

The architects for the building were Russell McCaleb & Associates with John Carl Warnecke & Associates of San Francisco, California. A gold-anodized aluminum frame divides the curtain-wall facades into three vertical sections with no cornice termination. A ground-level plaza directs customers towards the Birmingham Parking Authority's Deck 3. Typical office floors had 9-foot ceilings with floor-to-ceiling glass on the exterior. The original interior finishes include Italian travertine and red Tennessee marble in the banking lobby. Executive offices were outfitted with suede and natural grass wallcoverings and teak, mahogany and walnut paneling. The chairman's office was constructed with a fireplace.

The building was dedicated in October 1976 and served as the headquarters of First Alabama Bank, which changed its name to Regions Bank in 1992.

Hotel conversion

On May 25, 2006, Regions announced a merger with AmSouth Bank. The following January it put the Regions Plaza building up for sale and made plans to consolidate headquarters operations into the neighboring Regions Center. The Regions Bank branch on the ground floor of the building closed on July 12, 2007, with its employees and accounts moving with the headquarters.

In April, 2007, it was announced that Harbert Realty Services of Birmingham and Concord Hospitality Enterprises Co. of Raleigh, North Carolina, planned to convert the office building into the four-star Marriott Renaissance Hotel Birmingham. Regions workers completed their move in the summer of 2008.

Plans call for few changes to the exterior of the building, except at the lobby level, which will be opened up with larger expanses of glass. Along with a completely updated interior, the landscaping around the building is set for extensive upgrades. Architects for the project are Goodwyn, Mills and Cawood. The developer hopes to begin construction in the Fall for completion in late 2009. The estimated cost for the hotel project is $61 million.

Originally slated to have 255 rooms, the developers increased that number to 261 when it presented more detailed plans in late July 2008. The hotel will feature a 1,448 square-foot presidential suite and a 1,238 square-foot governor's suite. 132 king suites and 127 queen suites will make up the remaining guest rooms, occupying floors 5 through 17.

The former chairman's office on the 18th floor will be converted into a 2,100 square-foot Marriott Club Lounge, re-using the original fireplace. The hotel lobby will have a 120-seat Starbucks Coffee shop and a 3,282 square-foot lounge with high ceilings. A second floor grand ballroom will accommodate as many as 717 people in just over 5,000 square feet. The third floor will be divided into meeting rooms while the fourth floor is being marketed to fitness club operators. A heated swimming pool and spa is planned in a below-ground enclosed area.

The adjacent La Paree restaurant will be converted into a steak house, to be managed by an independent operator. In May 2008 a 700-space expansion of the adjacent Birmingham Parking Authority Deck 3, seen as a key to the development's success, broke ground.

In January 2009 developers announced a delay in completing the project as they negotiate with banks for financing. In June of that year, Harbert restated its commitment to the project as it continued to assemble financing.

References

• White, Marjorie Longenecker (1977) Downtown Birmingham: Architectural and Historical Walking Tour Guide. Birmingham: Birmingham Historical Society.
• Cooper, Lauren B. (April 30, 2007) "Regions' downtown headquarters to become four-star hotel." Birmingham Business Journal.
• Cooper, Lauren B. (July 24, 2008) "Developers update ONB leaders on downtown projects." Birmingham Business Journal
• Tomberlin, Michael (July 30, 2008) "First look at planned improvements to downtown Marriott Renaissance Hotel." Birmingham News
• Kent, Dawn (January 31, 2009) "Completion of downtown Marriott Renaissance in Birmingham pushed to 2010." Birmingham News

External links

• Regions Plaza on Emporis.com