The Franklin Theatre was a 575-seat Vaudeville theater and cinema located at 1817-1819 Avenue E in Ensley. It and the nearby Belle Theatre were constructed together in the early 1900s by Joe Steed. Former foundry worker Dan McEachern managed both houses. Steed experimented in 1909 with improved curtains for exhibiting "picture films".
Steed reorganized the business to install a motion picture projector in 1911. Drug store owner John M. Martin was made president of the Franklin Theater Company, which had a capital stock of $3,000. Proceeds from the reopening were donated to the building fund for the Ensley Masonic Home.
In 1916 the Franklin hosted sellout crowds for a series of blockbuster films including "Cabaria", "The Birth of a Nation" and "The Battle Cry of Peace". McEachern built a mule-drawn "cage and pantomime wagon"' on which signs advertising the latest features could be mounted and paraded around the area. The wagon was painted bright red with black and gold trim, and outfitted with small bells to help attract attention.
In 1917 the Franklin advertised itself as a "Paramount House", screening features from Paramount, as well as features and shorts from World Brady-Made, K.E.S.E., V.L.S.E., Mutual, Pathé, Artcraft and Selznick.
During Andrew's tenure daytime films were accompanied by his daughter operating the theater organ, player piano or Victrola. Evening features were accompanied by a big band, often J. D. McCorie's ensemble. In 1926 the Franklin hosted the world premiere of the feature Men of Steel, which had been filmed in Ensley.